Tag Archives: will Apple build a car

“Apple Motors Inc.” Isn’t Such A Pipe Dream

These days, it’s easy to forget that one of Apple’s first forays into smartphones involved a 2004¬†partnership with Motorola¬†to bring iTunes to certain Moto phones. That arrangement didn’t last – and remains unimaginable today – because it runs counter to Apple’s core philosophy, which is to own the hardware and the software experience. That’s what […]