Tag Archives: why did Microsoft buy LinkedIn

An Underdog In A Mobile-First World, Microsoft Needs LinkedIn To Connect Smartphone Users And B2B Advertisers

Remember when Microsoft bought Skype ($8.5 billion)? That was the key to Microsoft’s mobile strategy. How about the time Microsoft bought Mojang, the creator of Minecraft ($2.5 billion)? The title’s loyal, premium-paying following and cross-generational appeal was the key to Microsoft’s mobile strategy. Then Microsoft bought Nokia’s smartphone business ($9.465 billion). Now THAT was the engine […]