Tag Archives: Tune Postback

Mobile Re-engagement: Lots Of Potential If You Plan For It

In marketing, it’s settled science┬áthat it’s easier and cheaper to get an incremental dollar out of an existing customer than it is to get all new customer to buy or use a product. If true, then why do mobile developers and publishers continue to spend disproportionately on driving app installs? The answer has two parts: […]