Tag Archives: television advertising

[Published in the ANA] Performance is the Future of TV

I had the pleasure of publishing an op-ed piece for the Association of National Advertisers (ANA) recently. In this article, I argue that performance (e.g. more sales, customers, website visits, app downloads, etc.), not cheap CPMs, is the future of television advertising. Check out the article here.

How To Keep Pace With The Rise Of Mobile Video

I’ve got two daughters, one seven, the other 12. Between them, they watch less than five hours of Nickelodeon and Disney Channel programming a month. In spite of an increase in the number of devices capable of watching professionally-produced video, my kids’ viewing habits have changed. The older one prefers to spend her screen time […]