Tag Archives: software product marketing

So Your Company Has No Product Marketing Team Or Budget. Consider A Team Of Internal Evangelists Instead.

Engineering-led companies typically include a product marketing function. Embedded with the Product and Engineering team, product marketers are the voice of the customer, ensuring that the products they manage capture their needs (stated or unstated) and that the market knows all about a company’s latest innovation. What if your company doesn’t have a product marketing […]