Tag Archives: social media marketing

Why I’m Leaving Microsoft To Join Ampush

This blog began as a much-needed distraction for me while I found myself in a hospital waiting room two and a half years ago, but it has evolved into the single biggest driver of information and insight I get about the mobile industry. Before I start writing, I spend a lot of time reading and thinking […]

Essential Blogs And Newsletters For The Mobile, Digital Or Social Marketer

Ever since I started blogging, the number of blogs and newsletters I read has exploded. That’s because the more I write, the more I have to work to find the next thing to write about. I’ve had a few recent exchanges with colleagues about what we most like to read, so today is all about sharing […]

Unsure About How To Make The Right Investments In Mobile? Think Like Mr. Spock.

I’m not a huge Star Trek fan, but I know that if we were to take the show’s original cast and drop them into the business world, Mr. Spock would work in accounting. They may not bleed green, but talented accountants possess an elegant and ruthlessly efficient mind. Like Spock, they know how to put […]

The Rise Of Big Data Will Be Nothing Compared To The Return Of The Creative Class

The 2014 U.S. midterm elections illuminated for me a very clear and compelling vision of the world marketers seek to master. That vision looks like this: Big Data is more important and useful than ever, but someday soon, Big Data will become a commodity, available cheaply to anyone. Real, lasting marketing value will lie in the power […]

A Warning Sign For Brands: You May Not Be Keeping Up With Your Mobile Customers

Last week, I met with two marketing agency CEOs whom I’ve gotten to know over the years. As we caught up on their businesses, I asked them the same question I ask a lot of non-mobile native company executives. What mobile projects are keeping you busy? The surprising answer, for them and me? “There really […]

Five Foundational Steps To Achieving Mobile Marketing Success

Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing world, while more complex than […]

Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile

A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]