Tag Archives: mobile video

Capitalizing On Mobile Video Is Probably Easier Than You Think

Back in 2012, Facebook COO Sheryl Sandberg remarked that Facebook delivers an audience three times as large as the Super Bowl, and it happens every day. That was when Facebook had “only” one billion users. Today, that number exceeds 1.4 billion, making the company’s lead over the US’s marquee sporting event even greater. Mobile is […]

Video Could Be Your Ticket To Successful Mobile Marketing

Most parents who have traveled overnight with young children know that one way to make sleeping in an unfamiliar place less unsettling for their kidsĀ is to pack their favorite stuffed animals. Those companions can make any bed feel cozier. The result: a better night sleep for the kids, not to mention mom and dad. What […]

The Age of Mobile Video: 7 Tips for Building Better Mobile Experiences for Consumers

The content marketing experts at Skyword asked me to write a blog post about how to create better, more effective mobile videos. I’ve produced a whole lot of videos in my app marketing role at Microsoft, so I’m happy to share what I’ve learned. The post published today; I’ll provide the first few paragraphs here, […]

How To Keep Pace With The Rise Of Mobile Video

I’ve got two daughters, one seven, the other 12. Between them, they watch less than five hours of Nickelodeon and Disney Channel programming a month. In spite of an increase in the number of devices capable of watching professionally-produced video, my kids’ viewing habits have changed. The older one prefers to spend her screen time […]

What Super Bowl Ads Can Teach Us About Mobile Video

In the marketing world, the Super Bowl marks the beginning of all-new advertising campaigns featuring some of the largest brands in the world. It used to be the case that almost all the ads that aired during the game appeared for the first time during the broadcast, but that has changed in recent years with […]