Tag Archives: mobile strategy

iOS Or Android? App Or Mobile Website? A Primer To Build Your First Mobile Strategy

Sports journalists love to hypothesize about the best athlete around which a new franchise could be built to win. Let’s indulge a version of this exercise in business: if you were starting a company and needed a winning mobile strategy, what would it look like? Would you prioritize building an app or a mobile website […]

App-ified Visions Of The Mobile Future

If you’re like me and you work in the technology world, last week gave us a lot to digest. Microsoft (full disclosure: this is my employer) gave a meaty and well-received update on Windows 10.  News spread that revenues generated by mobile entertainment almost matches what we spend at the new movie box office, a […]

How To Manage Your Company’s Multi-App Strategy

This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile business? In particular, how should you handle a proliferation of apps among your firm’s various brands? A couple of weeks ago, I spoke at the LA Office Brand Partnership Forum about the […]

MIT Sloan Review on procedural understanding vs. strategic vision

http://sloanreview.mit.edu/article/procedural-versus-strategic-approaches-to-social-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mitsmr+%28MIT+Sloan+Management+Review%29 In my recent post on the importance of recognizing the distinction between functional and strategic expertise, I cautioned against falling into the trap of assuming the youngest among your colleagues were inherently more qualified to run your mobile operations. The column from MIT’s Sloan Review that I link to here, while focused on social […]