Tag Archives: mobile search

Why Native Advertising Will Become The Most Dominant Format In Mobile Marketing

I’m a fan of “Mike and Mike,” a morning radio program on ESPN. It stars veteran sports journalist Mike Greenberg and former NFL star Mike Golic. The two form a knowledgeable and laugh-out-loud-funny odd couple, pairing Greenberg’s fastidiousness with Golic’s rough-edged masculinity, the kind you’ll find in the men who turn up in Budweiser and Miller beer commercials. […]

Be The Master Of Your Marketing Funnel

My wife is a personal trainer who accepts only female clients. She’ll either train them here or go to their houses. Either way, her clients do not have to concern themselves with going to a gym and exercising for all to see. That’s a big part of what makes my wife’s business unique and appealing. […]

The Critical Insights You Need Following A Big Week For The Mobile Economy

Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook announced its plans to test […]

More Good News For The Mobile Economy

A few months ago, I noted the attempts various companies, Google and Yahoo in particular, were taking to accelerate the growth of the mobile economy and mobile advertising in particular. You can read about it here. This week brought news of the latest development in this effort: the release of new guidelines by the Interactive […]

What I Wish Walt Mossberg Would Write

The headline gracing Walt Mossberg’s column in the Wednesday, March 13 edition of the Wall Street Journal sent me first to the back of the paper and the Personal Journal section. It reads, “How Apple Gets All the Good Apps,” and you can read it here. I enjoy Mossberg’s columns and believe he does his […]