Tag Archives: mobile marketing

Is The Mobile Advertising Market Too Small Or Just Right? The Answer Is….

24 to 8. It’s not an American football score, but rather the key finding for mobile marketers published by Mary Meeker of Kleiner Perkins in her 2015 Internet Trends report. To be more precise, Meeker finds that Americans spend 24 percent of their media time, which includes TV, print, radio, and internet, on their mobile […]

How Digital Marketers Created A Broken Advertising Ecosystem

Everyone knows someone who prides himself on buying stuff on the cheap. I’ve been that guy from time to time. Three years ago, my then-five year old declared herself ready to learn to ride a bike. Not wanting to drop hundreds on a bike she’d out-grow in a year, I bought the cheapest model that would […]

Video Could Be Your Ticket To Successful Mobile Marketing

Most parents who have traveled overnight with young children know that one way to make sleeping in an unfamiliar place less unsettling for their kids is to pack their favorite stuffed animals. Those companions can make any bed feel cozier. The result: a better night sleep for the kids, not to mention mom and dad. What […]

Why “Do-It-Yourself” Facebook Advertising Is Probably A Bad Idea

For many marketers, Facebook stands for one thing: community and bringing brands and fans together. Managing and growing that community takes a particular skill. Done successfully, attracting a following on Facebook, Twitter, Pinterest, LinkedIn and others can pay substantial dividends. In the last three years or so, though, Facebook and others (but especially Facebook) have […]

Don’t Get Lost In Translation: How To Partner With A Mobile-First Company

Like most Americans I know who have done business in Japan, I spent hours preparing for my first visit. I had new customs to learn, including how to give appropriate corporate gifts and properly exchange business cards. Ten years ago, it was not uncommon for catering service to bring water pitchers and ashtrays to meetings […]

Want To Excel At The Art And Science Of Marketing? Don’t Think Like Steve Jobs.

Steve Jobs (right) and Ricky Gervais (above) never met a focus group they liked. Have you ever searched online for “Steve Jobs market research” or “Ricky Gervais focus groups?” Neither was a fan. Here, Gervais, the comedian and creator of The Office, says, “If you do what you do and you’re uncompromised, you don’t listen to […]

Why I’m Leaving Microsoft To Join Ampush

This blog began as a much-needed distraction for me while I found myself in a hospital waiting room two and a half years ago, but it has evolved into the single biggest driver of information and insight I get about the mobile industry. Before I start writing, I spend a lot of time reading and thinking […]