Tag Archives: mobile marketing case study

Oh, The Places You’ll Go – With SMoX!

Last week, the Mobile Marketing Association, or MMA, unveiled a serious mobile study with a most Dr. Seuss-ian name. The “Smart Mobile Cross Marketing” study,¬†or SMoX for short, uses case studies to prove that shifting more budget to mobile advertising can improve campaign performance. If you’re a mobile marketer who has felt alone in the […]