Tag Archives: mobile commerce

Putting Facebook’s Mobile Results In Perspective

Facebook’s quarterly gains in mobile ad revenue boosted spirits on Wall Street last week, especially for those who have been long on the social networking titan since its bumpy IPO last year. What does Facebook’s performance indicate about the overall health of the mobile economy? I see mostly positive developments and some useful lessons for […]

Office Depot Finds Its Mobile Mojo

Looking for examples of brick and mortar stores that are embracing the mobile revolution? I’ve found one that may inspire you. Several months ago, I wrote about the challenges and opportunities brick and mortar stores have in a world increasingly connected by mobile devices. Customers have taken to “showrooming” store merchandise, by which I mean […]

More Good News For The Mobile Economy

A few months ago, I noted the attempts various companies, Google and Yahoo in particular, were taking to accelerate the growth of the mobile economy and mobile advertising in particular. You can read about it here. This week brought news of the latest development in this effort: the release of new guidelines by the Interactive […]

Do I really need to build an app?

Intelligent people with lots of mobile industry experience still debate this topic aggressively, which is understandable given the stakes. All of us in the industry can see users surging toward mobile. The question is how best to serve those users: app or web (or both)? In this post, I’m not going to answer the question. […]

Quick hits: Yahoo and Facebook focus on mobile engagement, plus CES 2013 takeaways

Here are some quick hits on recent news from Facebook and Yahoo, as well as a post mortem on the 2013 Consumer Electronics Show. Google vs. Facebook, Yahoo: Diverging approaches to growing the mobile advertising business I recently wrote about Google’s latest earnings announcement – you can read it here – and mentioned both the […]

Why 1,000 app developers just might propel the American car industry back to leadership

Last week, Ford unveiled its developer program at the 2013 Consumer Electronics Show in Las Vegas. A developer program targets software developers and typically includes tools they can use to create apps, as well as get design advice, testing and technical support, and distribution opportunities. Ford reported that over 1,000 developers registered in the program’s […]

The advertising economy in mobile, part 3: Five Commandments of Mobile Advertising and Promotion

In parts one and two of this three part series, I wrote about the mobile advertising economy’s smaller size, relative to TV and digital. I also shared views on why the mobile advertising economy lags its older siblings. In today’s post, I’ll offer some practical advice for those considering a leap into the mobile economy, […]