Tag Archives: mobile browsing

Taking The Long View In The Rivalry Between Mobile Web And Apps

A couple of weeks ago, I wrote about the domination of apps in the battle for┬áthe time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]

The Best Thing Ever To Happen To The Advertising Industry (And Mobile’s Role In The Movement)

I’m going to write about a trend in advertising that excites me more than any movement I can recall in my career, one I could not have imagined 10 years ago, before the advent of digital, social, and mobile channels that have connected consumers with brands. I’m talking about companies that feature real people at […]