Tag Archives: mobile advertising

Is The Mobile Advertising Market Too Small Or Just Right? The Answer Is….

24 to 8. It’s not an American football score, but rather the key finding for mobile marketers published by Mary Meeker of Kleiner Perkins in her 2015 Internet Trends report. To be more precise, Meeker finds that Americans spend 24 percent of their media time, which includes TV, print, radio, and internet, on their mobile […]

Why “Do-It-Yourself” Facebook Advertising Is Probably A Bad Idea

For many marketers, Facebook stands for one thing: community and bringing brands and fans together. Managing and growing that community takes a particular skill. Done successfully, attracting a following on Facebook, Twitter, Pinterest, LinkedIn and others can pay substantial dividends. In the last three years or so, though, Facebook and others (but especially Facebook) have […]

Want To Excel At The Art And Science Of Marketing? Don’t Think Like Steve Jobs.

Steve Jobs (right) and Ricky Gervais (above) never met a focus group they liked. Have you ever searched online for “Steve Jobs market research” or “Ricky Gervais focus groups?” Neither was a fan. Here, Gervais, the comedian and creator of The Office, says, “If you do what you do and you’re uncompromised, you don’t listen to […]

Why I’m Leaving Microsoft To Join Ampush

This blog began as a much-needed distraction for me while I found myself in a hospital waiting room two and a half years ago, but it has evolved into the single biggest driver of information and insight I get about the mobile industry. Before I start writing, I spend a lot of time reading and thinking […]

Want To Get A Jump On The Next Phase Of Your Company’s Mobile Marketing Strategy? Start Planning For Mobile Messaging

If you’re a marketer with more than 10 years of experience, you’d be forgiven for feeling a bit dizzy. I cobbled together data from a couple of sources to build a chart that illustrates some real upheaval. It shows information from eMarketer and BIA/Kelsey on total spending in digital, along with mobile, desktop and social-specific amounts. I bet […]

Why Native Advertising Will Become The Most Dominant Format In Mobile Marketing

I’m a fan of “Mike and Mike,” a morning radio program on ESPN. It stars veteran sports journalist Mike Greenberg and former NFL star Mike Golic. The two form a knowledgeable and laugh-out-loud-funny odd couple, pairing Greenberg’s fastidiousness with Golic’s rough-edged masculinity, the kind you’ll find in the men who turn up in Budweiser and Miller beer commercials. […]

Apple’s WWDC Takeaways For Mobile Marketing: Your Success Is Up To You

Actor, host of one of my favorite podcasts, writer, and comedian, Kevin Pollak, reminded me of a truth about success in a recent interview with actress Anna Faris: those who wait around for the phone to ring typically don’t achieve much. Performers, entrepreneurs in the purest form, know that they have to make their own breaks. I […]