Tag Archives: MMA

Oh, The Places You’ll Go – With SMoX!

Last week, the Mobile Marketing Association, or MMA, unveiled a serious mobile study with a most Dr. Seuss-ian name. The “Smart Mobile Cross Marketing” study,¬†or SMoX for short, uses case studies to prove that shifting more budget to mobile advertising can improve campaign performance. If you’re a mobile marketer who has felt alone in the […]

More Good News For The Mobile Economy

A few months ago, I noted the attempts various companies, Google and Yahoo in particular, were taking to accelerate the growth of the mobile economy and mobile advertising in particular. You can read about it here. This week brought news of the latest development in this effort: the release of new guidelines by the Interactive […]