Tag Archives: Matt Collins

What’s Your (App) Story?

October 5, 2014 · by · in mobile marketing · Leave a comment

Originally posted on mefminute:
Consumers spend over half of their digital media time with mobile apps. Though customers appear to shop for and buy phones based more on price and brand, that doesn’t mean OEMs should exclude apps from their device marketing. In this blog post and companion podcast, Matt Collins, Global Director of Applications…

Farewell, Nokia

April 28, 2014 · by · in Microsoft, mobile marketing, Nokia · 3 Comments

Friday marked my last day with Nokia. Today, I join Microsoft as a part of the company’s massive purchase of Nokia’s devices business. Lurking right beneath the mechanics of the transfer – the processes, procedures, policies, buildings, and finances – are enough people to fill a small city. Think about how meaningful your first day at your […]

The Blog Posts Readers Made The Most Popular in 2013

December 15, 2013 · by · in mobile, mobile apps, mobile marketing · Leave a comment

This post represents the 52nd of mattcollinsblog.com’s history. At the pace of roughly one blog a week, I see this entry as marking the blog’s one year anniversary. To acknowledge the occasion, I want to share with you the posts readers engaged with the most. This is a reflection of what the audience, as a […]