Tag Archives: Lumia

A Surprise Potential Beneficiary Of Ad Blocking

October 11, 2015 · by · in advertising, apps, mobile marketing, Windows Phone · Leave a comment

As this column has noted before, worries over ad blocking are over-done and almost certainly louder and more extreme than the damage this innovation will actually do to media companies and advertisers. For a moment, though, let’s imagine that ad blocking makes a meaningful impact. If that happens, there’s an unlikely beneficiary: Microsoft. Here’s how […]

Three Tips For Achieving High Quality Consumer Engagement For Your App

September 29, 2013 · by · in mobile marketing · Leave a comment

Video: How The Internships Lens App helped one internship seeker land an offer Last week, Nokia and Internships.com launched an extension of the JobLens app for Lumia phones called Internships Lens. Like its forefather, Internships Lens combines a user’s social network, maps data, job postings from first-rate brands in career services, neighborhood demographics and tools […]