Tag Archives: is market research worth it

Want To Excel At The Art And Science Of Marketing? Don’t Think Like Steve Jobs.

Steve Jobs (right) and Ricky Gervais (above)┬ánever met a focus group they liked. Have you ever searched online for “Steve Jobs market research” or “Ricky Gervais focus groups?” Neither was a fan. Here, Gervais, the comedian and creator of The Office, says, “If you do what you do and you’re uncompromised, you don’t listen to […]