Tag Archives: in-app purchase

Mobile’s Principle Of Giving And Getting

June 1, 2014 · by · in mobile marketing · Leave a comment

Of all the revenues that mobile phone OEMs can measure and that are generated via apps (and here I’m excluding in-app advertising), over 90 percent come from “freemium” apps. “Freemium” means free to download and use, but with costs for getting more. A game might be free to download, for example, but if you want to advance […]

Lessons For Mobile Marketing On Scale At Facebook

March 16, 2014 · by · in mobile marketing · Leave a comment

Facebook recently announced a change in its settings that enables users to self-report their gender by using about 50 different classifications. It’s the social giant’s latest move that serves both users and advertisers alike, and it represents a striking reflection of what scale means at Facebook. To understand this, I want you to re-imagine Facebook’s […]

Making Money with Your Mobile App: Three Business Models, No Knockouts

January 6, 2013 · by · in in-app advertising, in-app purchase, mobile, mobile apps, Mobile commerce · 3 Comments

I can’t stop thinking about ways the mobile app industry as a whole, and the companies that drive it, can make money. As I have written before, that’s primarily driven by an interest in self-preservation. I work in this industry, and it has to generate more money for more players. Today, the apps side of […]