Tag Archives: I know half of my advertising budget is working

The John Wanamaker Rebuttal

¬†“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker. I first heard this quotation in my MBA program, and for the first few years of my career, I would have had a tough time refuting it.¬†Until I could invest in search and pay-per-click ads, […]