Tag Archives: how to market my app

How To Take Advantage Of The Top Two Motivations For Using Apps: Loneliness And Boredom

My parents’ dog, Cosmo, bored while watching television. When I first saw last week’s Nielsen report that shows we download apps most of all when we’re bored and lonely, I felt despair. How unfortunate to think that the cumulative effect of entrepreneurial creativity, hard work, and risk is a battle for a consumer with nothing better to do. […]

Apple’s WWDC Takeaways For Mobile Marketing: Your Success Is Up To You

Actor, host of one of my favorite podcasts, writer, and comedian, Kevin Pollak, reminded me of a truth about success in a recent interview with actress Anna Faris: those who wait around for the phone to ring typically don’t achieve much. Performers, entrepreneurs in the purest form, know that they have to make their own breaks. I […]

Be The Master Of Your Marketing Funnel

My wife is a personal trainer who accepts only female clients. She’ll either train them here or go to their houses. Either way, her clients do not have to concern themselves with going to a gym and exercising for all to see. That’s a big part of what makes my wife’s business unique and appealing. […]

The Simplest Things People Don’t Do To Market Their Apps (But Should)

Have you or your company created a mobile app that’s so good that you can explain it to a total stranger in 30 seconds or less? If you have created such an app, have you actually explained it yet? Getting the word out about your app is one of the most fundamental yet overlooked mobile […]