Tag Archives: how to market apps

‘Tis The Season Of Stress: How To Market Apps To An Anxious Customer

  Ask yourself this question. “What’s the more powerful emotion: pleasure or relief?” Marketers and product managers love working somewhere along this axis, but I bet most prefer the “pleasure” pole. That’s because it’s in our natures to seek out the positive about our products and services, e.g. it’s better, it’s more fun, it will make […]

Apple’s WWDC Takeaways For Mobile Marketing: Your Success Is Up To You

Actor, host of one of my favorite podcasts, writer, and comedian, Kevin Pollak, reminded me of a truth about success in a recent interview with actress Anna Faris: those who wait around for the phone to ring typically don’t achieve much. Performers, entrepreneurs in the purest form, know that they have to make their own breaks. I […]

The Simplest Things People Don’t Do To Market Their Apps (But Should)

Have you or your company created a mobile app that’s so good that you can explain it to a total stranger in 30 seconds or less? If you have created such an app, have you actually explained it yet? Getting the word out about your app is one of the most fundamental yet overlooked mobile […]