Tag Archives: how to advertise on Facebook

Why Even The Best Performing Marketing Campaigns On Facebook Falter

In addition to being perfectly content to watch reruns of my favorite TV shows (I’m looking at you, Big Bang Theory on TBS), I also can watch my favorite TV commercials again and again. For example, I love AT&T’s “Bedazzling” spot.  I laugh out loud every time I see it, which is often because it […]

Why “Do-It-Yourself” Facebook Advertising Is Probably A Bad Idea

For many marketers, Facebook stands for one thing: community and bringing brands and fans together. Managing and growing that community takes a particular skill. Done successfully, attracting a following on Facebook, Twitter, Pinterest, LinkedIn and others can pay substantial dividends. In the last three years or so, though, Facebook and others (but especially Facebook) have […]