Tag Archives: Google advertising

The John Wanamaker Rebuttal

April 30, 2017 · by · in Technology · Leave a comment

 “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker. I first heard this quotation in my MBA program, and for the first few years of my career, I would have had a tough time refuting it. Until I could invest in search and pay-per-click ads, […]

Facebook Is A Bigger Company Than Google Was Through 17 Quarters. Here’s How Facebook Will Grow Its Lead.

November 6, 2016 · by · in Alphabet, Facebook, Google, Technology · Leave a comment

After Facebook’s most recent blowout quarter, the question is, “Where do we go from here?” For the last several quarters, I’ve been comparing the top-line revenue for both Alphabet/Google and Facebook through their first 17 quarters as publicly traded companies. Google’s 17 quarter ended December 31, 2008, while Facebook’s ended on September 30, 2016. As […]

‘Saturday Night Live’ And Google Show How Digital Publishers Can Confront The Challenge Of Ad Blocking

May 1, 2016 · by · in digital advertising, Google, mobile marketing · 2 Comments

I’ll venture a guess that this is the only place that shows what Saturday Night Live and Google advertising suddenly have in common and, more importantly, how they’re demonstrating a way for digital advertisers to increase revenues in the face of wide spread ad blocking. Broadly speaking, publishers can increase prices of their ad inventory […]

Apple’s Mobile Marketing Dilemma

September 27, 2015 · by · in Apple, mobile marketing · 1 Comment

Within Apple’s headquarters in Cupertino, California, you’ll find a company with a loathing mistrust of modern advertising. Earlier this year, CEO Tim Cook said of companies such as Google, Facebook, and Twitter, “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company […]

The Critical Insights You Need Following A Big Week For The Mobile Economy

December 22, 2013 · by · in advertising, Facebook, Google, in-app advertising, mobile advertising, mobile apps, mobile marketing, social media advertising · Leave a comment

Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook announced its plans to test […]