Tag Archives: Forrester Research

Don’t Let The 80/20 Rule Hold Back Your Mobile Ambitions

It’s true that bad headlines grab readers, even in the world of email newsletters and research reports on technology, digital and social marketing. It’s also true that while many of these stories emit the faint aroma of bad news, they also reveal all sorts of silver linings upon closer inspection. Last week, Forrester Research’s Thomas Husson published a blog […]

Understanding Your Brand’s ‘Mobile Moments’: Valuable Insight From Forrester Research

Though I don’t read about them much in the more popular tech press, mobile user interface or user experience (UI or UX for short) specialists have some of the toughest jobs. They typically have just a four inch screen with which to deliver a mobile app or website. Their end users often have must minutes, […]