Tag Archives: Facebook vs. Google

Facebook vs. Google After 18 Quarters As Publicly-Traded Companies: 3 Levers For FB’s Future Growth
After comparing growth at the two biggest digital advertising platforms in the world at the same stages since their IPOs, it’s clear that Facebook has pulled away from Google. Whether Facebook can keep it up is subject to a lot of debate. Though the company faces significant barriers to growth, including a big one that […]

Facebook Is A Bigger Company Than Google Was Through 17 Quarters. Here’s How Facebook Will Grow Its Lead.
After Facebook’s most recent blowout quarter, the question is, “Where do we go from here?” For the last several quarters, I’ve been comparing the top-line revenue for both Alphabet/Google and Facebook through their first 17 quarters as publicly traded companies. Google’s 17 quarter ended December 31, 2008, while Facebook’s ended on September 30, 2016. As […]

Facebook vs. Google After 16 Quarters As Publicly Traded Companies: Facebook’s Great Leap
Google’s/Alphabet’s 16th quarter as a publicly traded company came in Q3 2008. Facebook just passed that milestone at the end of June. I’ve been fascinated at just how each of them has grown top-line revenues. Their results over this time span have been eerily similar, with Facebook demonstrating more pronounced seasonality in Q4 than its search rival. You can […]

Facebook vs. Google After 14 Quarters: Facebook’s Giant Leap
When I first joined Ampush, an official Facebook Marketing Partner, I found it convenient to compare mobile-first, in-feed advertising platforms like the kind Facebook dominates to the world of mobile ecosystems I had just left behind at Microsoft. I made the comparison this way: “Facebook is to iOS as no one is to Android.” That’s […]