Tag Archives: Facebook Messenger

My First Encounter With A Facebook Messenger Chat Bot Has Me Convinced: It’s The Next Big Thing

Facebook’s annual F8 developer conference took place last week, and of all the headlines the event created, none has generated more buzz than its push to encourage marketers to embrace Facebook Messenger. As I predicted about a year ago, it’s time for businesses to embrace this platform. With over 900 million users, the scale is […]

Want To Get A Jump On The Next Phase Of Your Company’s Mobile Marketing Strategy? Start Planning For Mobile Messaging

If you’re a marketer with more than 10 years of experience, you’d be forgiven for feeling a bit dizzy. I cobbled together data from a couple of sources to build a chart that illustrates some real upheaval. It shows information from eMarketer and BIA/Kelsey on total spending in digital, along with mobile, desktop and social-specific amounts. I bet […]