Tag Archives: event marketing

The Most Critical Ingredient To Ensure A Successful Tech Event

In my 15-year business career, I’ve had my share of challenging moments. I’ve been on the receiving end of obscenity-laced tirades authored by disagreeable senior executives. I’ve stood on stage in front of hundreds of people, dazzling PowerPoint presentations on towering screens behind me, as technology I had planned to demonstrate failed utterly. With a […]

Why Mobile OS Updates Are The Right Time To Amplify Your Marketing

Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]