Tag Archives: email marketing
Email marketing redux: What to do when your email marketing contains a mistake?
What to do when your email marketing contains a mistake? Today, I came across this story about what to do when your email marketing contains a mistake. While not focused on mobile marketing, the lessons it contains are useful for any email marketer, regardless of which screen(s) she targets. Have a great weekend.
How You Can Maximize The Effectiveness of Email Marketing For Smartphones
I have a confession to make. For all the work I do in mobile application marketing, I’ve still made some basic, block-and-tackle mistakes in which I’ve overlooked mobile as a key channel for content consumption. Given that today marks Cyber Monday, I want to share one of these gaffes with you. It holds lessons for any marketer […]
