Tag Archives: direct response marketing
Facebook The Chameleon
Last month, Benedict Evans penned a blog post that talked about the limitations and consequences of the mental models that that we all use to frame innovation. We search for degrees of sameness to determine how much alike the new thing is to the old. For example, it was easy to understand cars as a new-and-improved […]
How You Can Maximize The Effectiveness of Email Marketing For Smartphones
I have a confession to make. For all the work I do in mobile application marketing, I’ve still made some basic, block-and-tackle mistakes in which I’ve overlooked mobile as a key channel for content consumption. Given that today marks Cyber Monday, I want to share one of these gaffes with you. It holds lessons for any marketer […]
Matt Collins' Blog 