Tag Archives: Big Data
The Rise Of Big Data Will Be Nothing Compared To The Return Of The Creative Class
The 2014 U.S. midterm elections illuminated for me a very clear and compelling vision of the world marketers seek to master. That vision looks like this: Big Data is more important and useful than ever, but someday soon, Big Data will become a commodity, available cheaply to anyone. Real, lasting marketing value will lie in the power […]
How DreamWorks And Microsoft Used Big Data To Create A New Category Of Mobile Gaming
The question, “Where does innovation come from?” took center stage in this weekend’s edition of The Wall Street Journal in a thoughtful column by Steve Jobs biographer, Walter Isaacson. In contrast to those who have predicted that artificial intelligence would have taken off by now, resulting in machine-driven invention, Isaacson persuasively argues that it’s the combination of […]
Valuable Insights On How Agencies Can Stay Relevant
http://adage.com/article/digitalnext/great-advertising-blip-corner/243830/ Thanks to the BoSacks blog, and picking up on the entry I wrote earlier in the week about how agencies remain relevant, here is a smart overview of the ways in which agencies still can deliver value to their clients. The way forward, according to the author, requires a full embrace of new technologies, […]
Mobile predictions for 2013
I’m admittedly bowing to the tendency this time of year to offer predictions and resolutions for the New Year. In offering them, I adhere to Gregg Easterbrook’s standard of quality for such things, which he summarizes with the following guarantee: “All predictions wrong or your money back.” With that caveat out of the way, here […]
Matt Collins' Blog 