Tag Archives: applications

Mobile Users Don’t Always Know Their Apps From The Web. Here’s What We Should Do About It.

In October 2014, comScore released a report showing that smartphone owners spend 88 percent of their time using apps. While that might sound like the death knell ringing for mobile websites, the Interactive Advertising Bureau, or IAB, has urged us all not to leap to that conclusion. In this report, the IAB notes that mobile […]

When Are Higher Marketing Costs A Good Thing?

The rapid migration to smartphones and tablets from laptops and desktops has happened at a breath taking pace. While that has created a massive business opportunity, the supply of mobile apps and mobile websites has grown even faster than our demand for that content. The result is that the cost to advertise in mobile has […]

There’s More To Your App’s Value Than You May Be Considering

Two stories on mobile app monetization caught my eye last week. Both offer valuable insights on making mobile revenues that every app developer and publisher should internalize, though they come with headlines that don’t quite deliver on their stories’ full meaning. The first story comes from a conference that took place in New York. Its […]

Three Tips For Achieving High Quality Consumer Engagement For Your App

Video: How The Internships Lens App helped one internship seeker land an offer Last week, Nokia and Internships.com launched an extension of the JobLens app for Lumia phones called Internships Lens. Like its forefather, Internships Lens combines a user’s social network, maps data, job postings from first-rate brands in career services, neighborhood demographics and tools […]