Tag Archives: App Store

The App Store And iTunes: Growth Drivers And Drags

43.62% 9.55% 7.24% 28.22% This is the growth rate in Apple’s revenues over the last four years, for an annual average of 21.7%. In 2015, the company racked up more than $231 billion in sales. High rates of growth aren’t typically associated with such a large revenue base, yet Apple has defied convention. That’s what makes what […]

Do I really need to build an app?

Intelligent people with lots of mobile industry experience still debate this topic aggressively, which is understandable given the stakes. All of us in the industry can see users surging toward mobile. The question is how best to serve those users: app or web (or both)? In this post, I’m not going to answer the question. […]