Tag Archives: app economy

Taking The Long View In The Rivalry Between Mobile Web And Apps

A couple of weeks ago, I wrote about the domination of apps in the battle for┬áthe time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]

Putting Facebook’s Mobile Results In Perspective

Facebook’s quarterly gains in mobile ad revenue boosted spirits on Wall Street last week, especially for those who have been long on the social networking titan since its bumpy IPO last year. What does Facebook’s performance indicate about the overall health of the mobile economy? I see mostly positive developments and some useful lessons for […]

Wal-Mart Takes on Amazon

In my very first blog post, I recommended things brick-and-mortar stores could do to take on the rise of e-commerce companies like Amazon. I suggested that they press their advantages, including immediacy and the ablity to provide store visitors with digital experiences that enhance their shopping. You can find that post here. Well, it looks […]

The advertising economy in mobile, part 1: where’s the money?

I’ve worked in the world of mobile apps and developers for over six years, and along the way, I’ve cultivated a point of view on the economics of this space. You may be considering how to monetize your mobile investments, so today, I’ll share my analysis of the mobile advertising economy. Later, I’ll write about […]