Tag Archives: ad blocking
Should Your Mobile Ads Entertain Or Inform? Why Not Both?
Americans buy books that claim John F. Kennedy’s assassination was perpetrated by a league of shadowy forces. Flip on Animal Planet, and you can watch a show about the search for Bigfoot. The 9/11 Commission’s report to some is a 571-page lie. Vaccines cause autism. Breast implants cause autoimmune disease. President Obama was born on foreign soil. […]
A Surprise Potential Beneficiary Of Ad Blocking
As this column has noted before, worries over ad blocking are over-done and almost certainly louder and more extreme than the damage this innovation will actually do to media companies and advertisers. For a moment, though, let’s imagine that ad blocking makes a meaningful impact. If that happens, there’s an unlikely beneficiary: Microsoft. Here’s how […]
Ad Blocking Software: The Latest Incarnation Of The Media Industry’s Chicken Little
Without working very hard, I can recall two instances in which the media and entertainment industry looked technological innovation in the eye, saw the Apocalypse, and later awoke to find that not only was there nothing to worry about, but that the bogeyman in fact was loaded with cash that made nearly everyone a lot […]
How Digital Marketers Created A Broken Advertising Ecosystem
Everyone knows someone who prides himself on buying stuff on the cheap. I’ve been that guy from time to time. Three years ago, my then-five year old declared herself ready to learn to ride a bike. Not wanting to drop hundreds on a bike she’d out-grow in a year, I bought the cheapest model that would […]
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